INVIDIADWorking title
Interactive MVPv0.4

Surface → creative → action

Turn unused video surfaces into clickable brand inventory.

Scan a frame, select a viable surface, apply a brand treatment, attach product metadata, and export the placement as JSON.

Creator kitchen review

Synthetic creator review frame with a presenter, an unbranded blue bottle, windows, and a kitchen counter
FRAME 00:18.41672 × 941
Ready to scan0 candidates
No candidates ranked yet.Run the frame scan to score low-texture regions.
Browser image analysis

Candidate ranking is computed from pixel variance and edge density on this frame. Human review remains required.

One placement. Two records.

Draft updates live

The frame now contains sellable interaction.

01

New inventoryAn unused surface has a placement address.

02

Dynamic creativeThe logo can change without altering the source asset.

03

Action + measurementThe click target and event identifiers travel with the placement.

Last eventNo interaction recordedwaiting_for_click
surface-placement.json
{
  "schema": "invidiad.surface-placement.v0.4",
  "placement_id": "plc_demo_unselected",
  "status": "draft",
  "source": {
    "asset_id": "creator_kitchen_review_001",
    "media_type": "video_frame",
    "frame_timecode": "00:18.4",
    "dimensions": {
      "width": 1672,
      "height": 941
    }
  },
  "surface": null,
  "creative": {
    "type": "dynamic_wordmark_overlay",
    "brand": "NORTHLINE",
    "asset": {
      "kind": "generated_wordmark"
    },
    "color": "#f4f7fb",
    "opacity": 0.88,
    "perspective_degrees": 12,
    "replaceable_without_source_edit": true
  },
  "product": {
    "name": "Northline 24 oz Bottle",
    "sku": "NL-24-BLUE"
  },
  "action": {
    "type": "open_url",
    "target_url": "https://example.com/northline",
    "clickable": true,
    "rendering_requirement": "host_player_overlay_layer"
  },
  "rights": {
    "content_owner_approved": true,
    "brand_asset_approved": true
  },
  "measurement": {
    "impression_event": "plc_demo_unselected.impression",
    "click_event": "plc_demo_unselected.click",
    "impressions": 0,
    "clicks": 0
  }
}
INVIDIADFinds, brands and describes the surface
Host playerRenders the click layer and records interaction
Ads platformReviews, delivers and measures the campaign

Northline 24 oz Bottle

The brand treatment resolved to the product metadata and recorded a placement click.

Surface
Selected surface
SKU
NL-24-BLUE
Action
Open product destination
Open product